PROBLEM
Ma's Protein, a new protein snack brand, was struggling to attract customers due to a lack of brand recognition and the highly competitive healthy snack market. The brand also faced the challenge of differentiating its gluten-free, healthy protein cookies from other similar products available in the market. As a result, the brand needed help in designing a new packaging that would make its product stand out and appeal to customers.
CHALLENGES
Differentiating from competitors: With many similar products available in the market, it was important to create a packaging design that would make Ma's Protein's gluten-free, healthy protein cookies stand out and appeal to customers.
Limited appeal: The existing packaging design for Ma's Protein's protein cookies did not effectively communicate the benefits of the product, such as being gluten-free and a healthier option, and did not appeal to customers.
Inadequate shelf presence: The existing packaging design did not stand out on store shelves, making it difficult for customers to easily identify and choose Ma's Protein's protein cookies over similar products.
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Strategy Session.
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Plan of Action.
- Research and Analysis: Our team conducted research on the healthy snack market and analyzed the competition to determine the best way to differentiate Ma's Protein's packaging.
- Conceptualization: Based on the research and analysis, our team developed several conceptual designs for Ma's Protein's packaging.
- Customer Feedback: We solicited feedback from potential customers to determine which designs resonated best with them.
- Final Design: Based on the feedback, our team finalized the packaging design for Ma's Protein's protein cookies.
RESULTS
By rebranding and redesigning its packaging, Ma's Protein was able to effectively differentiate its gluten-free, healthy protein cookies from competitors and increase its appeal to customers. The new packaging design highlighted the unique benefits of the product, such as being gluten-free and a healthier option, and stood out on store shelves, increasing its visibility to customers. As a result, Ma's Protein saw a significant increase in sales and brand recognition. This case study demonstrates the importance of effective branding and packaging design in standing out in a highly competitive market and attracting customers.
- Improved product appeal: The new packaging design was visually appealing and helped to communicate the benefits of Ma's Protein's gluten-free, healthy protein cookies.
- Increased brand recognition: The new packaging design for Ma's Protein's protein cookies helped the brand stand out in a crowded market and increase recognition among its target customers.
Have an idea?
Let’s get it done right!
Mark Brown
Director, Envato
Mark Stewart
Operations Manager, Envato
Michaelle Dawn
Art Director, Envato
