Soak, a body and bath self care brand, was facing several challenges in establishing a strong brand image and increasing online sales. The first challenge was the lack of differentiation in the crowded body and bath product market. Additionally, Soak's website was outdated and not user-friendly, making it difficult for customers to find and purchase products. Finally, Soak's branding was inconsistent across its products and marketing materials, resulting in a lack of brand recognition and credibility.
- Lack of differentiation in the crowded body and bath product market
- Outdated and difficult to use website
- Inconsistent branding across products and marketing materials
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Plan of Action.
- Brand Identity Development: Our team worked with Soak to develop a brand identity that reflected the values and mission of the company. This included the creation of a new logo, color scheme, and brand messaging.
- Web Development: Our team then created a website for Soak that was both visually appealing and functional. The website included product descriptions, customer reviews, and a secure e-commerce platform for customers to purchase products.
- Marketing Strategy: Our team created a marketing strategy that would reach Soak's target customers through targeted social media campaigns and email marketing.
By establishing its brand identity and creating a visually appealing and functional website, Soak was able to increase its brand recognition and reach its target customers, leading to an increase in sales.
- Increased brand recognition: Soak's new brand identity helped the brand stand out in a crowded market and increase recognition among its target customers.
- Improved online presence: The new website created for Soak was user-friendly and visually appealing, helping to increase traffic to the site and improve its online presence.
- Increased sales: The targeted marketing campaigns and email marketing helped to drive traffic to the website and increase sales for Soak's self-care products.
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